Senin, 04 November 2013
Advertising
ADVERTISING
Definition or understanding ads by KBBI is
" news or messages to encourage , persuade the general public to be
interested in the goods and services offered " . An advertisement should
be " encouraged and persuaded "
Another component of an ads is the goods or
services offered . In this era , the notion of advertising being expanded not
only the goods and services offered , but also certain conditions . We know the
term " public service announcements " . In a public service
announcement , ad content does not persuade someone to buy certain goods or
services . Public service ads offer an ideal condition or a condition that is
better in a society .
One public service announcement is the most
famous anti-drug advertising . In the anti-drug ads , not ads told readers ,
persuaded or encouraged to membali drugs . On the contrary , in an anti-drug ad
encouraged readers to NOT purchase , consume drugs or even close . Here we see
clearly that no goods or services offered , but rather a condition to achieve a
drug-free society .
COMMERCIAL AND NON-COMMERCIAL ADVERTISING .
Commercial
advertising
Commercial advertisements are
advertisements that offer goods and services , ads like this a lot and we often
see on the street or on TV . Commercial advertising usually aims to introduce a
new product with a particular brand . Such examples of existing products in the
supermarket .
Non-commercial
ads
Non-commercial ads or public service
announcements , advertising is not offering a product , goods , or services .
Usually the ad is aimed at achieving better conditions of life which (
according to the advertisers ) . Examples of non- commercial advertising ,
among others ; advertisements on drugs , on cigarette advertising , advertising
about global warming or about global warming ads , ads about water pollution ,
and ads about deforestation . Examples of ads before a small portion of the
sample public service announcements or non-commercial . Division based
advertising media used.
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